3 Minute


3 Minute

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Looking for a solid go-to coffee?  This is it.  This coffee is unapologetically simple and smooth.  It boasts a smooth and never bitter flavor that will greet you every morning.  

What is with the name?

One would think that we are giving away the secret that we only roast this coffee for 3 Minutes (I wouldn’t suggest roasting coffee for only 3 minute. The result is the equivalent of a steak that is completely charred on the outside but having a cold, raw center).  No, the 3 Minute name is actually a nod to our humble beginnings.  Our coffee roasting started in the garage of Clay's apartment in North Mankato.  We had just upgraded our roaster at the time from an air popcorn popper (bet you didn’t know you could roast coffee in a popcorn popper) to a converted BBQ Grill (we have since graduated again to a commercial roaster).  During our inaugural roast, we had our wives present.  Eric’s wife really wanted to help with the process; so we gave her the responsibility of… holding the timer :)  We got everything going, and it was going great.  Then we heard a weird shuffling sound coming from the roaster.  We opened up the lid to find that we had not properly latched the drum and our beans were spilling all over the floor.  Right at that moment, Eric’s wife chimes in, “You're at 3 minutes!”  Needless to say, the name stuck, and we got much better at latching the drum.


  • Coffee Origin: Guatemalan
  • Roast Profile: Medium
  • 100% Fair Trade
  • 100% Organic